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The 2017 Double Eleven shopping festival came to an end. In this year's Double Eleven event, the number of packages is expected to reach approximately 1.5 billion. Coupled with the return and re-delivery after delivery, it may be difficult for logistics to resume normal operations for nearly one month. Disputes caused by delayed delivery have also continued to rise and have become social issues. On the one hand is the fast-growing express business volume, and on the other is more and more consumers who "cannot wait" to pick up parcels. This has prompted the express industry to think about and solve a problem-how to make mass parcels reach every consumer faster and better In the hands of the user, fast and efficient distribution has become a necessity. Therefore, the traditional express delivery industry needs a technological revolution, transformation and upgrading, and smart logistics is the general trend. In recent years, "smart logistics" marked by "Internet +" efficient logistics has accelerated. The future development direction of smart logistics is to reduce costs and improve quality at the same time. To this end, the technology of intelligent logistics will mainly reflect four aspects: artificial intelligence, GIS technology, automatic identification and data mining. In the industry 4.0 era, the R&D and construction of intelligent logistics systems have become the key to e-commerce competition. It is understood that the "Indus" system with independent intellectual property rights successfully developed by Shentong Express was fully put into use during the "Double Eleven" period, providing integrated operations, inquiries, settlements, management, etc. for domestic and international business, as well as all network-wide transshipment centers. service. YTO uses digital codes to divide orders by region through a “big data” system, predicts the amount of parcels received by each express node, and monitors real-time distribution information. Yunda has launched 13 information processing platforms and more than 50 sets of information systems. The terminal intelligent optimization system, vehicle dynamic intelligent monitoring system, and supply chain management system including cloud warehouse can effectively cope with the peak season of express delivery. During the "Double Eleven" period, the Zhongtian system independently developed by Zhongtong can provide multi-dimensional data views and quantitative basis, real-time monitoring of the package status of various express outlets across the network and the transfer status of the sorting center... While continuously enhancing hardware, various express companies continue to increase the pace of information technology construction, 4G video surveillance system, vehicle monitoring and dispatching system, driver on-the-go APP reporting, APP arrival car sign-in system, vehicle condition detection system and other various "black technologies" "Successfully put into use. At present, many e-commerce giants, including Amazon and JD.com, are deploying in the field of smart logistics, and Ali’s huge investment intention is also obvious-to seize the future smart logistics trillion market. This also means that the competition of new retail and global logistics will enter a fierce stage. "The era of relying on manpower to pick up and send items is gone. In the future, intelligence and technology will play an increasingly critical role in the development of the industry. Who can not keep up with the development of the times and technology will soon lose the market , Was eliminated." A vice president of an express company told reporters that the trend of "smart logistics" is in the ascendant, and more "black technologies" will be injected into the express delivery industry in the future. At present, 2017 is about to pass, we still need to wait and see whether smart logistics can deliver a satisfactory year-end development answer sheet at the end of the year. 2017年双十一购物盛典落下帷幕，在今年的双十一活动中，包裹数量预计达到约15亿个。再加上发货后的退货和重新配送等，物流可能会有近1个月难以恢复正常运转。延迟送货带来的纠纷也接连不断，已上升为社会问题。一边是快速增长的快递业务量，另一边是越来越“迫不及待”取包裹的消费者，这促使快递行业必须思考和解决一个难题——如何让海量包裹更快更好地送达每一个消费者手中，快速高效的配送已成为必需。 因此，传统的快递业需要一场技术革命，进行转型升级，而智慧物流是大势所趋。 近年来，以“互联网+”高效物流为标志的“智慧物流”加速起步，智能物流未来的发展方向首先是降低成本，同时提高质量。为此，智能物流的技术将主要体现四个方面：人工智能、GIS技术、自动识别和数据挖掘。在工业4.0时代，智能物流的体系研发和建设成为电商竞争的关键。 据了解，申通快递成功开发的拥有自主知识产权的“梧桐”系统在“双十一”期间全面启用，为国内国际业务、全网各网点转运中心提供一体化的操作、查询、结算、管理等服务。圆通则通过“大数据”体系用数字代码进行地域分单，用数据预测各快递节点的收包裹量，监测实时配送信息。韵达已上线13个信息处理平台、50多套信息系统,末端智能优化系统、车辆动态智能监控系统、包含云仓的供应链管理系统能有效应对快递旺季。而中通自主研发的中天系统在“双十一”期间可提供多维度的数据视图和量化依据，实时监控全网各个快递网点的包裹情况和分拣中心的转运情况…… 各快递公司在不断增强硬件的同时，不断加大信息技术建设步伐,4G视频监控系统、车辆监控调度系统、驾驶员在途APP报备、APP到车签到系统、车况检测系统等各类“黑科技”先后投入使用。 目前，包括亚马逊、京东在内的众多电商巨头均在智能物流领域开展布局，阿里的巨额投入意图也很明显--抢占未来智能物流万亿市场。这也意味着，新零售、全球化物流的竞争将进入白热化阶段。 “依靠人力揽件、发件的时代一去不返了，未来，智能、科技将在行业发展中发挥越来越关键的作用。谁跟不上时代和科技的发展,很快就会失去市场，被淘汰。”一快递公司副总裁告诉记者，“智能物流”的趋势方兴未艾，未来将有更多的“黑科技”注入快递行业中。目前2017年已将要过去，在年底智能物流能否交出一份满意的年终发展答卷，我们还需拭目以待。
easyya.com
2020-08-03
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As we all know, express logistics and distribution are the most important link between goods and consumers, and the various links involved in warehouse management, trunk and branch logistics, and last-mile distribution, since the first "Double 11" The emergence of large-scale warehouse explosions and long delivery times have always been a headache for the e-commerce and logistics industries. JD.com is currently the leading self-operated e-commerce company in my country with a relatively complete self-built logistics system. According to Fu Bing, vice president of Jingdong Group and head of the logistics planning and development department of Jingdong Mall, during the "Double 11" shopping season this year, Jingdong used big data analysis and forecast to temporarily open more than 40 trunk lines on the basis of the original routes to speed up the flow of goods. , In order to ensure the transportation efficiency of nearly a hundred cities across the country; in addition, during the "Double 11" period, Jingdong will also open night pick-up service, some cities can be postponed to 21:00; Jingdong currently has automatic sorting equipment nationwide The daily processing capacity of Tongzhou has reached more than one million. The technology-upgraded Tongzhou automated sorting center was officially put into operation in October, and can currently accept small and medium-sized orders from all over Beijing during the "Double 11" period. In addition, intelligent robot equipment will be introduced for the first time, and the two automation equipment of the robot warehouse and the robot sorting center will be officially opened during the "Double 11" period. During the "Double 11" period, the Jingdong 3C category warehouses in nine major cities such as Beijing and Shanghai will jointly speed up. Consumers can place an order on the 11th and receive the purchased goods as soon as the morning. In addition, the construction of cold chain logistics is also Jingdong this year. The “Xindada” strategically invested by JD.com will have more than 2.5 million crowdsourcing capacity to support JD’s logistics and distribution and become a supplement to JD’s logistics business. A highlight of JD.com this year is the application of artificial intelligence technology in the supply chain, warehousing and distribution. According to reports, after the first delivery of the drones independently developed by JD.com this year on "JD.18", JD.com's unmanned vehicles will start trial delivery for the first time during the "Double 11" period. UAVs and unmanned vehicles will also be delivered. Will be unveiled during the "Double 11" period. In addition to the above three unmanned intelligent products, Ma Song, vice president of JD.com’s research and development, said that during the "Double 11" period, JD.com also carried out complete intelligentization from smart stores, JIMI unmanned customer service, smart marketing, and smart supply chain. Commercial layout. "In general, consumers will have higher and higher requirements for the'Double 11' shopping experience, and quality shopping will be a major trend in the future online shopping market." Zhao Zhenying told the author that the initial rise of the online shopping market is a typical bad currency expulsion The good currency market, as the online shopping market continues to develop, the city's bad currency driving out good currency will gradually improve. "The current market is in a situation where the phenomenon of bad money driving out good money is gradually weakening. Consumers are slowly beginning to realize factors such as service quality, product brand, and product quality during online shopping. If the online shopping experience is not good, in one case Consumers will rush to online shopping platforms that have guaranteed product control and good service quality. In another case, they will return to offline shopping." He also believes that the "rational consumption" proposed by JD.com and other e-commerce platforms are a propaganda point for differentiated competition. Whether it can really guide consumers to gradually realize rational consumption through a series of JD. Need to wait until the market test. 众所周知，快递物流配送是连接商品和消费者之间最重要的一环，而这中间涉及到的仓储管理、干线支线物流以及最后一公里的配送的各个环节，自第一届“双11”以来出现的大面积爆仓、配送时间过长等问题，一直是困扰电商、物流行业都头疼的难题。 京东是我国目前领先的自营电商，拥有较完善的自建物流体系。据京东集团副总裁、京东商城物流规划发展部负责人傅兵介绍，今年“双11”购物季期间，京东通过大数据的分析预测，在原有线路基础上临时开通40余条干线以加快货物流转，以保证全国近百个城市的运输效率；此外，“双11”期间京东还将开通夜间上门接货服务，部分城市时间可延后至21点；京东目前在全国范围内的自动分拣设备的日均处理能力已经达百万以上，经过技术升级的通州自动化分拣中心在10月份正式投入运营，目前可承接在“双11”期间全北京的中小件订单。另外，将首次引进智能机器人设备，机器人仓、机器人分拣中心两个自动化设备将在“双11”期间正式启用。 “双11”期间北京、上海等九大城市的京东3C品类仓将联合提速，消费者在11日下单，最快当天上午就可以收到购买的商品；此外，冷链物流建设也是京东今年的重点项目；而由京东战略投资的“新达达”将有逾250万众包运力支援京东的物流配送，成为京东物流业务的补充。 今年京东的一大亮点是人工智能技术在供应链、仓储配送等方面的应用。据介绍，继今年“6·18”京东自主研发的无人机实现首次送货之后，京东无人车将在“双11”第一次开始送货试运营，无人机和无人车也将在“双11”期间亮相。 除了上述三款无人智能产品之外，京东商城研发副总裁马松表示，“双11”期间京东还从智能卖场、JIMI无人客服、智慧营销、智慧供应链等方面进行了完整的智能化商业布局。 “总体而言消费者对‘双11’购物体验的要求会越来越高，品质购物将是未来网购市场的大趋势。”赵振营告诉笔者，最初兴起的网络购物市场是一个典型的劣币驱逐良币的市场，随着网络购物市场的不断发展城市劣币驱逐良币的情况会慢慢变好。“目前的市场处于劣币驱逐良币现象逐渐减弱的情况。消费者在网络购物中也慢慢开始意识到服务质量、商品品牌、商品质量等因素，如果网购体验不佳的话，一种情况下是消费者会奔向对货品控制有保障、服务质量好的网络购物平台，另外一种情况则是回归到线下购物。” 他同时认为，目前京东提出的“理性消费”与其他电商平台是差异化竞争的一个宣传点，是否能够真正通过京东一系列的做法引导消费者逐渐实现理性消费，一方面可能需要时间，另外还需要等到市场的检验。
easyya.com
2020-08-03
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Recently, the state issued policy opinions such as the "National E-commerce Logistics Development Special Plan (2016-2020)", "Guiding Opinions on Accelerating the Transformation and Development of my country's Packaging Industry", and "Guiding Opinions on Coordinating the Promotion of Green Packaging in the Express Industry". The realization of green logistics is once again on the agenda. The continuous expansion of logistics scale has promoted the rapid economic development. According to data, in 2016, my country's logistics costs accounted for 14.9% of GDP, nearly double that of developed countries such as the United States, Japan and Germany. The express business volume reached 31.28 billion pieces, and the per capita express usage was close to 23 pieces, an increase of nearly 8 pieces year-on-year. In order to create a good atmosphere of "green express delivery, everyone has something to do", the application of packaging materials is gradually standardized, laying the foundation for the development of green logistics. It is understood that in the express delivery agreement, the use rate of customer electronic waybills has reached more than 90%, which is not only conducive to promoting the use of transfer boxes, cage trucks and other equipment, but also conducive to the establishment and formation of the packaging management system of the express industry. In the packaging report of China's express delivery industry last year, it is not difficult to find that the proportion of carton usage remains high, making it the most polluted item of packaging materials. This is all because the recovery rate of express packaging in my country has always been less than 20%, and it cannot be recycled efficiently, which seriously hinders the advancement of e-commerce green packaging and green logistics. A product packaging needs to consider not only the safety of the product, but also the standardization of packaging of various equipment. If the product does not match the packaging after sorting, it is likely to lead to waste of efficiency and labor. The recyclable shared express that appeared some time ago has helped save tens of millions of cartons. Shared express boxes have helped logistics improve the efficiency of reuse from the source of materials, indicating that the practice of sharing concepts in the logistics industry does not only exist in logistics parks. From a professional perspective, the overall green level of the supply chain plays a vital role in the development of green logistics. How to achieve environmental protection and greening of logistics links is not only to upgrade technology, but also to comprehensively strengthen the formation of scale effects in the new retail era. The development of green logistics is the only way to achieve sustainable development. It is believed that with the joint efforts of enterprises and the government, the green logistics system will be more complete, and the rapid development of the logistics industry is also working towards the goal of a sound and fast economy. 近日国家发布了《全国电子商务物流发展专项规划（2016-2020年）》、《关于加快我国包装产业转型发展的指导意见》、《关于协同推进快递业绿色包装工作的指导意见》等政策意见，把实现物流绿色化再次提上了日程。 物流规模的不断扩大，促进了经济的迅猛发展。据数据显示，2016年，我国的物流费用占GDP的比重为14.9%，比美、日德等发达国家高出近一倍。快递业务量到达312.8亿件，人均快递使用量接近23件，同比增长近8件。 为了营造“绿色快递，人人有为”的良好氛围，包装材料应用逐步标准化，为绿色物流的发展奠定了基础。据了解，快递协议中，客户电子运单使用率达到90%以上，这不仅有利于推广使用中转箱、笼车等设备，也有利于快递业包装治理体系的建立和形成。 在去年中国快递业的包装报告中，不难发现，纸箱使用量占比居高不下，成为包材中污染最严重的一项。这全因为我国快递包装回收率一直小于20%，无法高效循环，严重阻碍电商绿色包装和绿色物流的推进。 一个商品包装不仅需要考虑产品的安全性，还要考虑各类设备包装的标准化程度，如果商品分拣后与包装不匹配的话，很可能导致效率浪费，人力浪费。前段时间出现的可循环共享快递，帮助节约了上千万个纸箱，共享快递盒帮助物流从物料源头提高了重复利用效率，说明共享理念在物流行业的实践不止存在于物流园中。 从专业角度来讲，供应链整体绿色化水平对于物流绿色化发展起着至关重要的作用。物流环节如何实现环保和绿色化不单单是做到技术的升级，更是要在新零售时代，全面加强规模效应的形成。 发展绿色物流是实现可持续发展的必由之路，相信在企业和政府的共同努力下，绿色物流体系会更加健全，物流业的迅速发展也在朝着经济又好又快的目标而努力。
easyya.com
2020-08-03
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Recently, "People's Daily" published articles praising Tmall continuously, with the title of "Confidence Index Continued to Rise, Achieved High Growth Rate in the First October-New Consumption Drives China's Economy" and "Sailing Towards a Network Power", pointing out The total retail sales of consumer goods in China continue to rise, and the Chinese consumer confidence index continues to grow. Among them, Tmall’s role is inseparable. New retail and new consumption are successfully driving the Chinese economy and even the global economy. "I don't want to take home when I buy too much stuff? Now, with the help of Tmall's new retail, shopping malls can already express delivery." Yesterday, the People’s Daily once again titled "U.S. agricultural products competing for China’s e-commerce "High Speed Rail", reporting that U.S. Snake Fruit and other agricultural products are sold to China through Tmall, which not only boosts China’s consumption upgrade, but also allows U.S. agricultural SMEs to win new opportunities . According to data from the National Bureau of Statistics, from January to October this year, the country's total retail sales of consumer goods reached 29.7 trillion yuan, maintaining a high double-digit growth rate year-on-year. According to the latest report released by Nielsen, a world-renowned performance management company, China's consumer confidence index has grown for four consecutive quarters, setting a new high since the end of 2013; consumption willingness has reached the highest value since 2014. Coincidentally, the sales of specialty stores and department stores monitored by the Ministry of Commerce increased by 6% and 1.6% year-on-year respectively, and the growth rate was 3.5 and 0.6% faster than the same period of the previous year. Even rural consumers who were inconvenient to buy things in the past are now You can easily "buy the world" on the e-commerce express. According to the People’s Daily, this is the result of Tmall’s new retail helping traditional businesses achieve digital transformation, driving the recovery of physical stores, and promoting a comprehensive upgrade of China’s consumer quality. Previously, Tmall launched a series of innovations including store pickup, store delivery, and online and offline integration, which brought new business opportunities for traditional brands. On Double 11 this year, the scale of new retail has further expanded. Among them, 50,000 stores of 300 apparel brands have achieved online and offline connections with Tmall. The number of store services has increased by 235%, and omni-channel transactions and orders have doubled last year. Lingzhi Group announced that it had sold over 100 million in one minute after the start of Double 11 on Tmall, and its daily sales exceeded 1 billion. Bright transactions have also brought a large number of orders and passenger flow to Lingzhi offline. It is reported that Lingzhi Group's omni-channel transaction volume, including store pickup and store delivery, reached 173% of the whole day last year. This year, more than 500 UNIQLO stores across the country have supported Tmall order placement and store self-pickup services. By 5 pm on Double 11, the transaction volume had reached 4.5 times that of last year's full-day all-channel transaction. Tmall has also promoted a series of international high-quality products into China. Washington State apples, Seattle cherries, and Alaska king crabs have been popular among Chinese consumers in recent years. A large number of high-quality U.S. agricultural products enter China on the "high-speed rail" of China's e-commerce, which not only meets the needs of China's consumption upgrade, but also increases U.S. jobs and taxes, and helps U.S. small and medium-sized enterprises to share the global dividend. In this regard, the "People's Daily" praised in the commentary, "As my country's supply-side structural reforms are deepened, the consumer market is undergoing qualitative changes: in the circulation link, online and offline integrated development; in the production link, goods and services are synchronized. Upgrade, these new supplies stimulate the desire to buy and make people more willing to open their pockets." "The Internet not only gave birth to new business forms and models, but also brought many traditional industries back to life. All walks of life are playing the role of informatization in improving total factor productivity and promoting the deep integration of the Internet and the real economy. Nowadays, many production workshops are just like It is a big data factory, where orders are received, production arrangements, and logistics are all processed with information technology. Machine substitutions are accurate and efficient." "New retail will reshape many industries and even change our daily habits." Hong Kong media jinsight described in the report. Through big data and artificial intelligence, Tmall has been able to predict consumer demand more and more accurately, incubate trending categories, and leverage the global economy. Today, the number and breadth of participants in this business Olympics even exceeds the expectations of Wall Street and Citibank. As the well-known British Broadcasting Corporation BBC summarized this: China is no longer a follower, but a leader in the world's e-commerce and user experience. When the bell rings at midnight, the world should see how far China has advanced.近日，《人民日报》连续刊文点赞天猫，以《信心指数持续攀升，前十月实现较高增速——新消费撬动中国经济》、《向着网络强国扬帆远航》为题，指出国内消费品零售总额不断攀升、中国消费者信心指数持续增长，其中天猫的推动作用密不可分，新零售新消费正成功撬动中国经济甚至是全球经济。 “东西买多了不想拎回家？如今，借助天猫新零售，商场已经可以快递上门。” 昨日，人民日报再次以《美国农产品争搭中国电商“高铁》为题，报道了美国蛇果等农产品通过天猫卖到中国，既助推中国消费升级，也让美国农业中小企业赢得新生机遇。 据国家统计局数据显示，今年1-10月，全国实现社会消费品零售总额29.7万亿元，同比保持两位数的较高增速。而根据全球知名绩效管理公司尼尔森发布的最新报告显示，中国消费者信心指数已连续四个季度实现增长，创下2013年底以来的新高；消费意愿达到2014年以来的最高值。 无独有偶，商务部重点监测的专业店、百货店销售额同比各增6%和1.6%，增速较上年同期加快3.5和0.6个百分点，即便是以前买东西不方便的农村消费者，如今搭上电商快车，也能轻松“买全球”。 在人民日报看来，这就是天猫新零售帮助传统商业实现数字化改造、带动实体门店回暖的结果，推动了中国消费品质全面的升级。 此前，天猫推出了包括门店自提、门店发货、线上线下融合等一系列创新，为传统品牌带来了新的商机。今年双11，新零售的规模进一步扩大，其中服饰300个品牌50000家门店与天猫实现了线上线下打通，门店服务数量增长了235%，全渠道成交和单量是去年2倍。 绫致集团在天猫双11开始后1分钟就宣告成交过亿，单日销量突破10亿。亮眼的成交也为绫致线下带来大量订单、客流，据悉，绫致集团包括门店自提、门店发货在内的全渠道成交额达到去年全天的173%。优衣库今年全国500多家门店都支持天猫下单、门店自提服务，至双11当天下午5点，成交额就已达到去年全天全渠道成交的4.5倍。 而天猫也推动一系列国际优质商品入华，华盛顿州苹果、西雅图樱桃、阿拉斯加帝王蟹，近年来纷纷漂洋过海走俏中国消费者餐桌。大批美国优质农产品搭乘中国电商“高铁”入华，既满足中国消费升级的需求，也增加美国就业和税收，更助力美国中小企业分享全球化红利。 对此，《人民日报》在评论文章中不吝赞美，“随着我国供给侧结构性改革深入推进，消费市场正发生着质变：在流通环节，线上线下融合发展；在生产环节，商品服务同步升级，这些新供给激发购买愿望，让人们更乐意打开钱袋子”。“互联网不仅催生了新业态、新模式，还让众多传统产业再现生机活力。各行各业都在发挥信息化对全要素生产率的提升作用，推动互联网和实体经济深度融合。如今，许多生产车间俨然是大数据工厂，接收订单、安排生产、物流配送都是信息化处理，机器换人，精确高效”。 “新零售将重塑很多行业，甚至改变我们的日常习惯。”港媒jinsight在报道中这样描述。通过大数据和人工智能，天猫已经能够越来越精准的预测消费者需求，孵化趋势品类，撬动全球经济。 如今，这场商业奥林匹克的参与人数和广度，甚至超过了华尔街和花旗银行等的预期。正如大名鼎鼎的英国广播公司BBC对此所总结：中国已经不再是跟随者，而是世界电商和用户体验的领头羊。当午夜的钟声敲响的时候，世界应该看到，中国已经前行了多远。
easyya.com
2020-08-03
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Rural e-commerce has achieved another success. In the "Double Eleven Shopping Carnival" just past, the total number of rural Taobao orders was close to 20 million, and the turnover was close to 3.2 billion yuan, an increase of 8 times compared to last year's Tmall Double Eleven. The rural sales of JD.com and Suning also increased significantly compared with the same period last year. In addition to the three major domestic e-commerce companies, many e-commerce companies, such as Pinduoduo and Lecuntao, have outstanding performance in rural areas. According to the data analysis conducted by Yingchao Technology (Rural E-commerce Big Data Center) commissioned by the Ministry of Commerce, during the "Double Eleven" period (November 1st-November 11th) in 2017, rural online retail sales reached 84.608 billion yuan, of which On the day of "Double Eleven", online retail sales reached 39.240 billion yuan, a year-on-year increase of 66.53%, accounting for 46.38% during the "Double Eleven" period. In fact, since 2014, rural e-commerce has generally continued to receive attention. "Promoting the development of rural e-commerce" has been written into the No. 1 Central Document for four consecutive years. A series of policies have promoted the accelerated development of rural e-commerce, and major e-commerce companies have also entered the field of rural e-commerce: Alibaba’s "Thousands of Counties and Ten Thousand Villages" plan, JD’s "Xinghuo Liaoyuan", Suning’s "Village Tesco", and Post "Post Shopkeeper", Lenovo's "Cloud Farm", etc. The achievements of giant e-commerce companies in the rural market announce the effectiveness of e-commerce companies in responding to the call of the country and accelerating rural distribution. At the same time, we must also see that rural e-commerce uses resource advantages to drive rural industry and economic development onto the fast lane, and boost rural development and revitalization. The rural market now has huge room for development and has become a "blue ocean" for major e-commerce companies. Major e-commerce companies are also accelerating the construction of platforms and systems in rural areas. E-commerce platforms Alibaba, JD.com and Suning are domestic A typical representative in the e-commerce market. In 2014, Alibaba announced the launch of the "Thousand Counties and Ten Thousand Villages Plan" strategy. It plans to invest 10 billion yuan in the next 3 to 5 years to establish 1,000 county-level service centers and 100,000 village-level service stations. Up to now, Alibaba has established more than 28,000 villages in nearly 500 counties, and rural Taobao has nearly 1,000 dedicated employees, 28,000 "village two", and 50,000 service staff. In July 2016, Alibaba's rural Taobao has been upgraded to "3.0 strategy". The village Taobao partner officially changed its name to "Village Xiaoer" on October 28, with the intention of using the new model to sink Alibaba's entire ecological service system to the countryside. Provide villagers with multiple service products covering production and life scenarios. Alibaba regards the rural strategy as one of the three major strategies, carrying the task of pushing the rural economy to the market. In April of this year, Liu Qiangdong announced that "JD will open more than 1 million JD convenience stores across the country in the next five years. Half of them are in rural areas and in every village. This is after 10,000 JD home appliance stores. The third offline cooperation project after the plan." According to analysis by industry insiders, from the perspective of the overall layout, this is because Jingdong has changed its thinking on the rural market and "penetrated" the rural market in a physical way. At the same time, the cooperative offline store is an innovative complex combining online and offline versions, and can become a distribution channel for JD.com. Suning is also increasing in the rural market. In 2016, Suning Tesco invested 5 billion yuan to build nearly 2,000 Suning Tesco direct-operated stores, more than 1,900 Suning Tesco authorized service outlets, 200 online local specialty pavilions, and created 20 "most beautiful villages" samples. Increase Suning's logistics coverage in the third and fourth tier markets to 87%. In response to the call of the country this year, Suning.com plans to open another 1,000 Suning.com direct-sale stores in the rural market to continue to increase its rural e-commerce strategy. In addition, data from the Ministry of Commerce shows that Alibaba’s “Thousand Counties and Ten Thousand Villages” plan has covered about 30,000 villages in 700 counties, with more than 30,000 partners, JD has recruited 300,000 rural promoters, and Suning has accelerated the localization process. More than 10,000 service points. "In the changing pattern of the Internet industry, urban e-commerce has become saturated, major e-commerce companies have begun to seize the rural market, and rural e-commerce companies that are developing slowly have also begun to receive attention." Cao Lei, director of the China E-commerce Research Center, told reporters from China Sankei Shimbun Said that although the rural commercial ecology has its complex side, its sufficient development potential is even more bright. Hong Tao, a professor at the School of Economics of Beijing Technology and Business University and dean of the China Food (Agricultural Products) Safety E-commerce Institute, said in an interview with a reporter from China Sankei Shimbun that rural e-commerce has developed rapidly since 2014. Infrastructure, platforms (online and Offline), the continuous improvement of technology, the emphasis on the excavation of ecological products, and the support of national policies are important reasons for the great achievements of e-commerce in rural areas. It is worth mentioning that Hong Tao believes that the development of rural e-commerce in recent years has not only formed a "new retail" trend of high-quality products and good products in the countryside, but also continuously opened up new links for rural products to enter the city and "direct supply and direct sales". . At the same time, the e-commerce platform began to focus on the establishment of two major online and offline platforms for interaction, focusing on the excavation of ecological products and tourism resources, working hard on the quality and brand building of new agricultural products, and promoting poverty alleviation in the industries where the products are located. For example, officials from the Ministry of Agriculture recently publicly praised the "Luochuan Apple" industrial poverty alleviation model of rural e-commerce, and used it as an example to promote it nationwide. In fact, e-commerce is already on the way to boost rural economic development. The social e-commerce platform Pinduoduo has helped Miaojia Village, Huayin City, Shaanxi Province sell 15,000 jin of Shaanxi walnuts and 1 million jin of Zhongmu garlic in five days, and help poor villages in Shaanxi open an online store and sell 700,000 red dates. The local people solved the dilemma of difficult sales and poor sales. As a targeted poverty alleviation project of rural Taobao, Aksu apples produced in Xinjiang sold 1.7 million catties on Tmall in just 12 hours. In addition, the 20 types of agricultural products jointly sold by Cuntao and Tmall had a turnover of 450 million yuan on the day of Double Eleven. Within 10 hours of "Double Eleven" this year, villagers in Wanganji Village, Heze City, Shandong Province sold more than 4,000 four-piece bed sets, worth about 5 million yuan. Heze, an underdeveloped urban area in Shandong, is relatively backward in rural areas, and rural e-commerce directly promotes the development of poor areas. Lecuntao is also actively working on the rural market during the "Double Eleven" period, launching a model of combining offline and online, combining black rice in Gaoling Township, passion fruit in Longwan Township, and original beans from various towns and towns. The town’s woven straw hats and other special agricultural products were sold. From November 11 to 12 this year, Lecun Tao was in Duan, Guangxi, achieving online and offline sales of agricultural products and handicrafts of more than 80,000 yuan. Indeed, e-commerce has also made many achievements in promoting poverty alleviation and poverty alleviation in rural industries. The data shows that the online sales of e-commerce in comprehensive demonstration counties in rural areas are growing well. The 756 e-commerce integrated demonstration counties in rural areas achieved a total online retail sales of 25.960 billion yuan, accounting for 30.68% of the rural online retail sales. Among them, the online retail sales reached 11.872 billion on the day of Double Eleven, an increase of 88.21% year-on-year. At the same time, the state-level poor counties also achieved good performance. During the “Double Eleven” period, 832 national-level poor counties across the country achieved online retail sales of 8.526 billion yuan, accounting for 10.08% of rural online retail sales. Among them, “Double Eleven” achieved online retail sales of 4.263 billion on the day, an increase of 102.48 year-on-year. %. The development of rural e-commerce has created a new industrial chain in rural areas, including product production, processing, warehousing, inspection, packaging, distribution, logistics and other links. A complete industrial chain has been more helpful in driving employment. "Currently, the problem of agricultural products going up and industrial products going to the countryside has not been solved well. Farmers have low informatization and limited purchasing power. From a nationwide perspective, rural e-commerce has not yet emerged a truly successful model." The deployment of major e-commerce companies in counties and towns has accelerated, and my country’s rural e-commerce has ushered in good development opportunities: policy support has been unprecedentedly increased, rural Internet penetration has increased year by year, rural residents’ consumption ability has gradually increased, and rural e-commerce personnel Employment is increasingly localized. Rural e-commerce has become an emerging force that cannot be ignored in affecting the development of my country's rural economy and helping rural revitalization, which indicates that rural e-commerce has a good development prospect. 农村电商再创佳绩。刚刚过去的“双十一购物狂欢节”，农村淘宝总订单量接近2000万笔，成交额接近32亿元，比去年天猫双十一增长了8倍。京东、苏宁在农村的销售额也较去年同期大幅增长。除了国内三大电商外，不少电商，比如拼多多、乐村淘等在农村的业绩也非常突出。 据商务部委托映潮科技(农村电商大数据中心)开展数据分析显示，2017年“双十一”期间(11月1日--11月11日)农村实现网络零售额846.08亿元，其中“双十一”当天实现网络零售额392.40亿元，同比增长66.53%，在“双十一”期间占比为46.38%。 事实上，自2014年以来，农村电商普遍持续受到关注。“推动农村电子商务发展”连续四年被写进中央一号文件。一系列政策在推动农村电商加快发展，各大电商也纷纷进入农村电子商务领域：阿里巴巴的“千县万村”计划、京东的“星火燎原”、苏宁的“乡村易购”、邮政的“邮掌柜”、联想的“云农场”等。 巨头电商在农村市场的成绩，宣告着电商响应国家号召和加快农村布局的成效显现。同时，我们也要看到农村电商利用资源优势，带动农村产业和经济发展走上快车道，助推农村发展振兴。 农村市场当下有了巨大的发展空间，成为各大电商企业争抢的“蓝海”，各大电商企业也不断加快在农村的平台和体系建设，电商平台阿里巴巴、京东和苏宁是国内电商市场中的典型代表。 2014年阿里巴巴宣布启动“千县万村计划”战略，计划在未来3至5年内投资100亿元，建立1000个县级服务中心和10万个村级服务站。发展到至今，阿里巴巴在近500个县，建立了28000多个村点，农村淘宝有近1000个专属员工、2.8万名“村小二”、5万个服务体系中的工作人员。2016年7月，阿里农村淘宝已升级至“3.0战略”，村淘合伙人于10月28日正式更名为“村小二”，意图用新模式使阿里巴巴全生态服务体系下沉到农村，为村民提供覆盖生产和生活场景的多项服务产品。阿里巴巴将农村战略作为三大战略之一，承载着把农村经济推向市场的任务。 而在今年4月，刘强东更是宣布“未来五年，京东将在全国开设超过100万家京东便利店。其中一半在农村，每个村都有。这是继1万家京东家电专卖店计划后的第三个线下合作项目。”业内人士分析，从整体布局来看，这是京东针对农村市场转换了拓展思路，以实体的方式“渗透”农村市场。与此同时，合作的线下店是线上结合线下版本的创新综合体，能够成为京东的分销渠道。 苏宁也在农村市场不断加码。2016年，苏宁易购投入50亿元，兴建了近2000家苏宁易购直营店、1900多家苏宁易购授权服务网点、200个线上地方特色馆，打造20个“最美乡村”样本，将苏宁在三四级市场的物流覆盖率提升至87%。而今年为了响应国家的号召，苏宁易购规划在农村市场再开1000家苏宁易购直营店，继续加码农村电商战略。 另外，商务部数据显示，阿里巴巴“千县万村”计划已覆盖约700个县3万个村，合伙人超过3万人，京东已招募30万名乡村推广员，苏宁加速本地化进程建设服务点超过1万家。 “互联网产业变更的大格局，城市电商已经饱和，各大电商开始抢占农村市场，发展缓慢的农村电商也开始受到关注。”中国电子商务研究中心主任曹磊对《中国产经新闻》记者表示，虽然农村的商业生态既有其复杂的一面，但其足够的发展潜力更是亮点。 北京工商大学经济学院教授、中国食品(农产品)安全电子商务院院长洪涛在接受《中国产经新闻》记者采访时表示，农村电商从2014年开始迅猛发展，基础设施、平台(线上和线下)、技术不断完善，重视对生态产品的挖掘，再加上国家政策的支持，这是电商在农村取得巨大成绩的重要原因。 值得一提的是，洪涛认为，这些年农村电商的发展，不仅形成了优质产品好货下乡的“新零售”态势，也在不断打通农村产品进城“直供直销”的新链路。同时，电商平台开始注重搭建线上与线下两大平台互动，注重生态产品、旅游资源的挖掘，在新农产品的质量和品牌打造上下功夫，推动产品所在地的产业扶贫。比如，最近农业部官员公开点赞农村电商的“洛川苹果”产业扶贫模式，并当作范例在全国推广。 事实上，电商助力农村经济发展早已在路上。社交电商平台拼多多，在今年帮助陕西华阴市苗家村卖出1.5万斤陕西核桃，五天卖出100万斤中牟大蒜，帮助陕西贫困村开网店卖出70万件红枣，为贫困地区群众解决了销售难、销路不畅的困境。 作为农村淘宝的精准扶贫项目，产自新疆地区的阿克苏苹果仅用时12个小时，就在天猫上卖了170万斤。另外，村淘跟天猫联合销售的20款农产品，“双十一”当天完成了4.5亿元的成交额， 今年“双十一”的10小时内，山东菏泽市万乾集村村民销售床上四件套4000多单，价值500万左右。而属于山东欠发达的市区菏泽，农村相对落后，农村电商直接拉动了贫困地区的发展。 乐村淘也在“双十一”积极发力农村市场，开展线下线上相结合的模式，将高岭镇黑米、龙湾乡百香果，还有各乡镇的原种豆类，地苏镇的编织草帽等农特产品销售出去，在今年的11月11日到12日，乐村淘在广西都安，实现农产品和工艺品线上线下销售额8万余元。 的确，电子商务促进农村产业扶贫和脱贫也取得了不少成绩。数据显示，电商进农村综合示范县网络销售额增长势头良好。756个电子商务进农村综合示范县共实现网络零售额259.60亿元，在农村网络零售额中占比达到30.68%，其中“双十一”当天实现网络零售额118.72亿，同比增长88.21%。 与此同时，国家级贫困县也收获良好业绩。全国832个国家级贫困县“双十一”期间实现网络零售额85.26亿元，在农村网络零售额中占比为10.08%，其中“双十一”当天实现网络零售额42.63亿，同比增长102.48%。 农村电商的发展在农村地区创造了一条新的产业链，其中包括产品生产、加工、仓储、检验、包装、分销、物流等环节，完整的产业链对带动就业有了更大帮助。 “目前农产品上行与工业品下乡问题仍然没有很好解决。农民信息化程度低、购买力有限。从全国范围内来看农村电商还没有出现真正意义上成功的模式。” 各大电商企业在县城和乡镇的布局加速开展，我国农村电子商务迎来良好的发展机遇：政策支持力度空前加大、农村互联网普及率逐年提高、农村居民消费能力逐步提升、农村电商人员就业日渐本地化。农村电商成为影响我国农村经济发展、助力乡村振兴中一股不可忽视的新兴力量，预示着农村电商有着良好的发展前景。
easyya.com
2020-08-03
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In recent years, government departments have issued a number of documents to support the integrated development of electronic payment and e-commerce. In particular, the "Notice on Promoting the Development of E-commerce" issued by the National Development and Reform Commission and other departments on May 20, 2016 mentioned a sound electronic system. The business support system promotes innovative applications of electronic payments and vigorously develops mobile payments. On the one hand, with the tightening of supervision of payment institutions by the regulatory authorities, many payment institutions have been fined, and payment licenses have entered the "shuffle period" of the stock. Existing payment institutions should strictly abide by industry regulations to conduct business; on the other hand, with electronic payment With the continuous expansion of application scenarios, the security of electronic payment should also arouse people's attention. In the 2009 case of a dispute over a network service contract between an e-commerce platform and a third-party payment platform, since the country has not yet formulated corresponding national or industry standards for payment services, in the event of a hacker attack, it is impossible to determine whether all parties have done enough Security guarantee obligations, and only based on the agreement between the two parties and the evidence provided by the parties to determine the responsibility of each party. In the final judgment, the court held that the e-commerce platform should be responsible for properly keeping the merchant number and password. Security and information confidentiality have serious and cautious obligations. They have the responsibility to ensure that the design and operation of the electronic payment business processing system can prevent electronic payment transaction data from being leaked, and whether hackers attack the payment platform due to hidden security risks of the electronic payment platform should be handled The e-commerce platform means that the merchant bears the burden of proof. Analyzing the case, the author found that due to the lack of clear electronic payment industry standards at the time, the responsibilities of all parties were not clear. However, subsequent national regulations on the network business of non-financial payment institutions have made provisions on the security of electronic payments. Clearly stipulated. First, the account opening review. The payment institution that opens a payment account for the unit shall require the unit to provide relevant supporting documents, and verify the identity of the customer in a face-to-face manner on its own or entrust a partner institution, or conduct multiple cross-over of the fundamental information of the unit through at least three legal and secure external channels in a non-face-to-face manner Verification and strengthening of fund transaction monitoring and continuous customer management of operating activities using personal payment accounts. In addition, when a payment institution opens a payment account for an entity or individual, it shall sign an agreement with the entity and individual to agree on the daily cumulative transfer limit and the number of transactions between the payment account and the payment account, and the payment account and the bank account. If the number is counted, no further transfers shall be made. Second, strengthen account monitoring. Payment institutions should strengthen the monitoring of bank accounts and payment accounts, and establish and improve suspicious transaction monitoring models. Accounts and transfers of funds that have the characteristics of centralized transfers and decentralized transfers should be included in suspicious transactions. For accounts listed as suspicious transactions, the payment institution shall verify the transaction status with relevant units or individuals; after verification, the payment institution still determines that the account is suspicious, the payment institution shall suspend all account operations and submit suspicious transaction reports or key suspicious transactions in accordance with regulations Transaction report; suspected crimes should be reported to the local public security agency in a timely manner. Third, transaction verification. Payment institutions can choose static passwords, digital certificates that have been securely verified, electronic signatures, and one-time passwords generated and transmitted through secure channels and customer fingerprints for transaction verification. Fourth, ensure that the transaction information is true, complete and traceable. When a payment institution cooperates with a bank to carry out bank account payment or collection services, it shall save the transaction channel, transaction terminal or interface type, transaction type, transaction amount, transaction time, and the name, code, and name of the special merchant that directly provides goods or services to customers. Merchant category code set in accordance with national and financial industry standards; the name of the receiving and paying customer, the account number of the receiving and paying account or the bank name and account number of the bank account; the identity verification and transaction authorization information of the paying customer; the identification of effective traceability transactions; corporate customers The purpose and reason of payment for a single transfer of more than 50,000 yuan to ensure the authenticity, completeness, traceability and consistency of the entire payment process. In short, according to the security issues that may arise in electronic payment, my country has established and improved a number of regulatory documents for security protection mechanisms. However, with the increase in electronic payment application scenarios, payment institutions should gradually improve electronic payment risk management mechanisms and establish electronic payments Disaster backup mechanisms, etc., through innovative technologies and service models to improve the security level of the entire electronic payment system. 近些年，政府部门发布多个文件支持电子支付与电子商务的融合发展，特别是2016年5月20日国家发改委等部门发布的《关于推动电子商务发展有关工作的通知》中提到健全电子商务支撑体系，推动电子支付创新应用，大力发展移动支付。一方面随着监管层对支付机构的监管收紧，多家支付机构被罚，支付牌照已经进入存量“洗牌期”，现存支付机构应严格遵循行业规范开展业务；另一方面随着电子支付应用场景的不断扩大，电子支付的安全性也应引起人们的重视。 在2009年某电子商务平台和第三方支付平台网络服务合同纠纷一案中，由于国家对支付业务尚未制定相应的国家标准、行业标准，在发生黑客攻击的情况下，无法判定各方是否尽到安全保障义务，而仅根据双方的协议及双方提供的证据认定各方责任，最终法院在判决理由中认为电子商务平台负有当妥善保管商户号和密码的责任，第三方支付平台对自身系统的安全和信息保密负有认真和谨慎义务，其有责任保证电子支付业务处理系统的设计和运行能够避免电子支付交易数据被泄露，而对于黑客攻击支付平台是否由于电子支付平台存在安全隐患，应由电子商务平台即商户承担举证责任。 分析该判例笔者发现，由于在当时并未出台明确的电子支付行业标准导致各方责任的不明确，而在随后国家陆续出台关于非金融支付机构的网络业务规范中对电子支付的安全性做出了明确规定。 第一，开户审核。支付机构为单位开立支付账户应要求单位提供相关证明文件，并自主或者委托合作机构以面对面方式核实客户身份，或者以非面对面方式通过至少三个合法安全的外部渠道对单位基本信息进行多重交叉验证，并加强对使用个人支付账户开展经营性活动的资金交易监测和持续性客户管理。另外，支付机构在为单位和个人开立支付账户时，应当与单位和个人签订协议，约定支付账户与支付账户、支付账户与银行账户之间的日累计转账限额和笔数，超出限额和笔数的，不得再办理转账业务。 第二，加强账户监测。支付机构应当加强对银行账户和支付账户的监测，建立和完善可疑交易监测模型，账户及其资金划转具有集中转入分散转出等可疑交易特征的，应当列入可疑交易。对于列入可疑交易的账户，支付机构应当与相关单位或者个人核实交易情况；经核实后支付机构仍然认定账户可疑的，支付机构应当暂停账户所有业务，并按照规定报送可疑交易报告或者重点可疑交易报告；涉嫌违法犯罪的，应当及时向当地公安机关报告。 第三，交易验证。支付机构可选择静态密码，经过安全认证的数字证书、电子签名，以及通过安全渠道生成和传输的一次性密码及客户本人指纹等进行交易验证。 第四，确保交易信息真实、完整、可追溯。支付机构与银行合作开展银行账户付款或者收款业务的，应当保存交易渠道、交易终端或接口类型、交易类型、交易金额、交易时间，以及直接向客户提供商品或者服务的特约商户名称、编码和按照国家与金融行业标准设置的商户类别码；收付款客户名称，收付款支付账户账号或者银行账户的开户银行名称及账号；付款客户的身份验证和交易授权信息；有效追溯交易的标识；单位客户单笔超过5万元的转账业务的付款用途和事由等，以确保交易信息的真实性、完整性、可追溯性以及在支付全流程中的一致性。 总之，根据电子支付中可能出现的安全问题，我国已经建立健全了多项安全防护机制的规范文件，但是随着电子支付应用场景的增加，支付机构应逐步完善电子支付风险管理机制、建立电子支付灾难备份机制等，通过创新技术及服务模式以提高整个电子支付系统的安全水平。
easyya.com
2020-08-03
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The State Council formally issued the "Guiding Opinions on Deepening "Internet + Advanced Manufacturing" and Developing Industrial Internet", proposing to enhance the supply capacity of the industrial Internet industry, continuously improve the development level of China's industrial Internet, and further promote the "Internet +" to form a mutual relationship between the real economy and the network Promote a good pattern of simultaneous improvement, and put forward the goal of "three steps" in 2025, 2035 and the middle of the 21st century. By 2025, 3-5 internationally competitive industrial Internet platforms will be formed to realize millions of industries. APP cultivation and millions of enterprises on the cloud. And what impact will the release of this opinion have on the industry? The Industrial Internet has become an important direction for the digital transformation of the manufacturing industry, and it has also become a new market where international and domestic manufacturing companies and IT giants compete to land. On November 27, the State Council formally issued the "Guiding Opinions on Deepening the "Internet + Advanced Manufacturing" Development of the Industrial Internet" (hereinafter referred to as the "Opinions"), which clarified the development goals, main tasks and support measures of the domestic industrial Internet. According to the China Electronic Commerce Research Center learned from the "Opinions", the "Opinions" put forward that the overall goal of China's development of the industrial Internet is to build an industrial Internet ecosystem compatible with economic and social development, and proposed a phased implementation goal. By 2020, it is necessary to support the construction of a batch of cross-industry and cross-field national platforms, and build a batch of enterprise-level platforms, cultivate more than 300,000 industrial apps, or industrial applications, and promote 300,000 enterprises to apply industrial Internet platforms; to In 2025, 3-5 internationally competitive industrial Internet platforms will be formed to realize the cultivation of millions of industrial APPs and the migration of millions of enterprises to the cloud. By 2035, build the world’s leading industrial Internet network infrastructure and platform, and form an internationally advanced technology and industrial system; by the middle of this century, the industrial Internet network infrastructure will fully support economic and social development, industrial Internet innovation and development capabilities, and a technological industry system And integrated applications have fully reached the international advanced level, and comprehensive strength has entered the forefront of the world. The "Opinions" clarified the main tasks for the construction and development of the industrial Internet: one is to consolidate the network foundation; the second is to build a platform system; the third is to strengthen industrial support; the fourth is to promote integrated applications; the fifth is to improve the ecosystem; the sixth is to enhance security protection capabilities ; Seven is to promote open cooperation. Among them, network infrastructure will become the focus of industrial Internet construction. Han Xia, director of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, explained at the State Council’s regular policy briefing held on November 3 that the Industrial Internet includes three major systems: network, platform, and security. The network is the foundation, which can realize the ubiquitous interconnection of all factors of production and the smooth flow of data. The "Opinions" also propose safeguard measures for the construction of the Industrial Internet from six aspects. First, establish and improve laws and regulations, expand the scope of equal access by market players, and implement inclusive and prudent supervision; second, create a good market environment; third, increase fiscal and taxation support, and strengthen the guiding role of fiscal funds; fourth, innovate financial services Ways, support the expansion of the proportion of direct financing; fifth, strengthen the support of professional talents, and innovate the use of talents; sixth, improve the organization and implementation mechanism, and promote the collaborative advancement of the Industrial Internet and "Made in China 2025". What impact will opinions have? Cao Lei, a pioneer of the domestic industrial Internet, best-selling author of "Internet +: Industry Outlet", and director of the China E-commerce Research Center, believes: View 1: Policies support the industrial Internet to become the next outlet in the Internet field The promulgation of this opinion will accelerate the development of China’s Industrial Internet. The Industrial Internet is of great benefit to accelerating the upgrading and transformation of my country’s manufacturing industry and enhancing the strength of the industrial economy. Its own development also contains huge business opportunities. The market size of this industry will exceed the trillion mark. The promulgation of this opinion will provide a solid guarantee for the development of my country's industrial Internet. At present, the impact of the Industrial Internet on China's manufacturing industry is escalating. Industrial big data is hailed as the future "oil", and the Industrial Internet is recognized as the next outlet in the Internet field. my country is a big industrial country. If we can rely on the Internet and other information technology to change the process, technology, quality, etc. of the industry, the effect of transformation and upgrading will be huge, and it will help to realize the promotion from a major industrial country to an industrial power. Supporting and boosting the development of industrial Internet companies is becoming an important entry point for information technology to transform and upgrade traditional manufacturing industries and serve the real economy. Industrial Internet uses the system to construct three major functional systems: network, platform, and security, to create a new network infrastructure that fully interconnects people, machines, and things, and form an emerging business and application model for intelligent development. It is important to promote the construction of a strong manufacturing country and a network power. basis. The Industrial Internet, as an emerging technology in the industrial field, has realized a new combination of different production factors. The development of the Industrial Internet has a comprehensive impact on my country's real economy. Considering that the supply-side structural reforms are mainly concentrated in the field of industrial raw materials, the creation of an industrial Internet platform will comprehensively enhance the supply capacity and quality of my country's manufacturing industry, and related supporting measures such as expanding the proportion of direct financing will facilitate the deleveraging process of the real economy. Viewpoint 2: "Internet +" is the innovation engine driving the strong foundation of the manufacturing industry Manufacturing is the foundation of a nation and the foundation of a strong nation. "Internet+" is an innovation engine that drives the strong foundation of the manufacturing industry. The traditional development model of China's manufacturing industry and the development of the manufacturing industry are facing bottlenecks, and it is urgent to drive transformation and development with innovation. Implement innovation-driven development around the "Internet +", use new technologies such as the Internet of Things, cloud computing, and big data to accelerate the upgrading of the manufacturing industry, realize intelligent manufacturing, high-quality manufacturing, and network manufacturing, and then in the production organization, business model, industrial organization and industry A series of far-reaching changes occurred in the system and other aspects. "Internet +" is becoming a core element driving the transformation and upgrading of manufacturing. Currently, a manufacturing paradigm with "information" as the core is taking shape, and the value of data information in the manufacturing system is constantly being tapped. Information network technology drives China's manufacturing industry transformation strategy, path and support system research goal is to build a manufacturing power, the way is to achieve the deep integration of information network technology and manufacturing. 国务院正式印发《关于深化“互联网+先进制造业”发展工业互联网的指导意见》，提出增强工业互联网产业供给能力，持续提升我国工业互联网发展水平，深入推进“互联网+”，形成实体经济与网络相互促进、同步提升的良好格局，并提出分2025年、2035年和21世纪中叶“三步走”的目标，到2025年，形成3-5家具有国际竞争力的工业互联网平台，实现百万工业APP培育以及百万企业上云。而该意见的发布将对行业产生什么样的影响？ 工业互联网已成为制造业数字化转型的重要方向，亦成为国际国内制造企业和IT巨头竞相抢滩登陆的新市场。11月27日，国务院正式印发《关于深化“互联网+先进制造业”发展工业互联网的指导意见》(下称《意见》)，明确了国内工业互联网的发展目标、主要任务和支持措施。 据中国电子商务研究中心从《意见》中获悉，《意见》提出，中国发展工业互联网的整体目标是构建与经济社会发展相适应的工业互联网生态体系，并提出了分阶段实施目标。到2020年要支持建设一批跨行业、跨领域的国家级平台，以及构建一批企业级平台，培育30万个以上的工业APP即工业应用程序，推动30万家企业应用工业互联网平台；到2025年，形成3-5家具有国际竞争力的工业互联网平台，实现百万工业APP培育以及百万企业上云。 到2035年，建成国际领先的工业互联网网络基础设施和平台，形成国际先进的技术与产业体系；到本世纪中叶，工业互联网网络基础设施全面支撑经济社会发展，工业互联网创新发展能力、技术产业体系以及融合应用等全面达到国际先进水平，综合实力进入世界前列。 《意见》明确了建设和发展工业互联网的主要任务：一是夯实网络基础；二是打造平台体系；三是加强产业支撑；四是促进融合应用；五是完善生态体系；六是提升安全防护能力；七是推动开放合作。其中，网络基础设施的将成为工业互联网建设的重点。工信部信息通信管理局局长韩夏在11月3日举办的国务院政策例行吹风会上解释称，工业互联网包括三大体系：网络、平台和安全。其中网络是基础，能够实现生产全要素的泛在互联及数据的顺畅流通。 《意见》还从6个方面提出工业互联网建设的保障措施。第一，要建立健全法规制度，扩大市场主体平等进入范围，实施包容审慎监管；第二，营造良好市场环境；第三，加大财税支持力度，强化财政资金导向作用；第四，创新金融服务方式，支持扩大直接融资比重；第五，强化专业人才支撑，创新人才使用机制；第六，健全组织实施机制，促进工业互联网与“中国制造2025”协同推进。意见将产生什么影响？ 国内产业互联网首倡者、《互联网+：产业风口》畅销书作者、中国电子商务研究中心主任曹磊认为： 观点一：政策力挺工业互联网成为互联网领域下一风口 该意见的出台将加快中国工业互联网的发展，工业互联网对加速我国制造业升级转型、提升工业经济实力大有裨益，其本身的发展也蕴含着巨大的商机，预计到“十三五”末，这一产业的市场规模将突破万亿大关。该意见的出台将为我国工业互联网的发展提供了坚实的保障。当前，工业互联网对中国制造业的影响正在升级，工业大数据被誉为未来的“石油”，工业互联网被公认为互联网领域的下一个风口。我国是工业大国，如果能够依靠互联网等信息技术手段，改变工业的流程、工艺、质量等，转型升级的效果将是巨大的，有助于实现从工业大国到工业强国的提升。扶持和助推工业互联网企业发展，正在成为信息技术为传统制造业转型升级，服务实体经济的重要切入点。 工业互联网通过系统构建网络、平台、安全三大功能体系，打造人、机、物全面互联的新型网络基础设施，形成智能化发展的新兴业态和应用模式，是推进制造强国和网络强国建设的重要基础。工业互联网作为新兴技术在工业领域的应用，实现了不同生产要素的全新组合，发展工业互联网对于我国实体经济的影响是全方位的。考虑到供给侧结构性改革主要集中于工业原材料领域，打造工业互联网平台将全面提升我国制造业的供给能力和质量，而扩大直接融资比重等相关配套措施则有利于实体经济去杠杆进程。 观点二：“互联网+”是驱动制造业强基固本的创新引擎 制造业是立国之本，强国之基。“互联网+”是驱动制造业强基固本的创新引擎，中国制造业自身的传统发展模式和制造业发展面临瓶颈，亟须以创新驱动转型发展。围绕“互联网+”实施创新驱动发展，利用物联网、云计算、大数据等新技术加速制造业升级，实现智能制造、优质制造、网络制造，进而在生产组织方式、商业模式、产业组织和产业体系等方面产生一系列深远的变化。 “互联网+”正在成为驱动制造业转型升级的核心要素。当前，以“信息”为核心的制造范式正在形成，制造体系中数据信息的价值正在不断被挖掘。信息网络技术驱动中国制造业转型战略、路径和支撑体系研究的目标是建设制造强国，途径是实现信息网络技术与制造业的深度融合。
easyya.com
2020-08-03
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There are also several new important development trends in the e-commerce industry. Sellers need to pay attention to the following 5 trends: 1. The influence of e-commerce platforms continues to expand In 2020, e-commerce platforms will continue to decompose the retail market. As another sales channel for retailers and brands, e-commerce platforms are becoming more and more important. However, not every retailer or brand will succeed on the platform. For retailers who want to control customer experience and pricing, platform sales may not be able to control all aspects like their own channels. Platform sales are easy to set off price wars, leading to lower profit margins and losing control of price strategies. In addition, the problem of platform fakes is difficult to eradicate. To be successful, retailers must figure out the difference between large platforms (such as eBay and Amazon) and vertical platforms. 2. Big data will change the customer experience Collecting valuable customer data is an important way to increase revenue and optimize customer experience. This can also increase the interaction between consumers and retailers/brands, thereby enhancing consumer loyalty and stickiness. As the influence of e-commerce platforms grows, retailers need to fully understand their customer base to better take advantage of opportunities. Success is no longer just about providing the cheapest price. 3. Cross-border e-commerce will become more attractive Technological innovation and more efficient logistics will continue to promote the development of cross-border e-commerce in 2021. According to eMarketer, the transaction volume of the Asian e-commerce market reached US$1.8 trillion in 2018, accounting for 60% of the global retail e-commerce market. In order to succeed, retailers will pay more and more attention to near-shore storage solutions to improve customer experience with higher efficiency and faster delivery. Fourth, logistics will be redefined Changing consumer expectations are driving retailers and brands to redefine logistics. As Amazon continues to develop, higher logistics standards are also emerging. If retailers can better predict demand and deliver products in a timely manner, then their competitive advantage will be greater and consumers will be more popular. 5. Omni-channel strategy is still important Rising costs force e-commerce retailers to look for new opportunities through physical stores. On the other hand, physical store retailers are gradually expanding online channels. Omni-channel retail continues to create synergies between online and physical retail. This will not only help retailers better understand customers, it will also ensure that their products and services are sold across all channels. Even in the case of increased market competition, this will make their business successful. 电商行业也有了几个新的重要发展趋势。下面这5个趋势，卖家需要注意: 一、电商平台影响继续扩大 2020年，电商平台将继续分解零售市场。作为零售商和品牌商的另一个销售渠道，电商平台变得越来有重要。 然而，并不是每个零售商或品牌都会在平台上成功。对于那些想要把控客户体验和定价的零售商来说，平台销售可能无法像自有渠道那样把控各个环节。平台销售容易掀起价格战，导致利润率下降，价格策略失去控制。另外，平台假货问题难以根除。 为了取得成功，零售商必须摸索出大型平台(比如eBay和亚马逊)与垂直平台之间的差异。 二、大数据将改变客户体验 收集有价值的客户数据，是提高营收和优化客户体验的重要方式。这也能增加消费者和零售商/品牌之间的互动，从而加强消费者忠诚度和粘性。 随着电商平台的影响力变大，零售商需要充分了解客户群，以更好地利用机会。成功不再仅仅是提供最便宜的价格。 三、跨境电商将变得更具吸引力 技术创新和更高效的物流，将继续推动2021年跨境电商的发展。据eMarketer称，2018年亚洲电商市场交易额达到1.8万亿美元，占全球零售电商市场的60%。 为了取得成功，零售商将越来越多地关注近岸仓储解决方案，以更高的效率和更快的交货速度改善客户体验。 四、物流将被重新定义 不断变化的消费者期望正在推动零售商和品牌重新定义物流。随着亚马逊不断发展，更高的物流标准也正在产生。如果零售商能够更好预测需求、及时配送产品，那么他们的竞争优势才会更大，也就更受消费者喜爱。 五、全渠道战略仍然很重要 成本上涨迫使电商零售商通过实体店寻找新的机会。另一方面，实体店零售商正在逐步拓展线上渠道。全渠道零售继续为在线和实体零售创造协同效应。 这不仅能帮助零售商更好地了解客户，还将确保他们的产品和服务在所有渠道中销售。即使在市场竞争加剧的情况下，这也会使他们的业务取得成功。
easyya.com
2020-08-03
