Rural e-commerce has achieved another success. In the "Double Eleven Shopping Carnival" just past, the total number of rural Taobao orders was close to 20 million, and the turnover was close to 3.2 billion yuan, an increase of 8 times compared to last year's Tmall Double Eleven. The rural sales of JD.com and Suning also increased significantly compared with the same period last year. In addition to the three major domestic e-commerce companies, many e-commerce companies, such as Pinduoduo and Lecuntao, have outstanding performance in rural areas.

According to the data analysis conducted by Yingchao Technology (Rural E-commerce Big Data Center) commissioned by the Ministry of Commerce, during the "Double Eleven" period (November 1st-November 11th) in 2017, rural online retail sales reached 84.608 billion yuan, of which On the day of "Double Eleven", online retail sales reached 39.240 billion yuan, a year-on-year increase of 66.53%, accounting for 46.38% during the "Double Eleven" period.

In fact, since 2014, rural e-commerce has generally continued to receive attention. "Promoting the development of rural e-commerce" has been written into the No. 1 Central Document for four consecutive years. A series of policies have promoted the accelerated development of rural e-commerce, and major e-commerce companies have also entered the field of rural e-commerce: Alibaba’s "Thousands of Counties and Ten Thousand Villages" plan, JD’s "Xinghuo Liaoyuan", Suning’s "Village Tesco", and Post "Post Shopkeeper", Lenovo's "Cloud Farm", etc.

The achievements of giant e-commerce companies in the rural market announce the effectiveness of e-commerce companies in responding to the call of the country and accelerating rural distribution. At the same time, we must also see that rural e-commerce uses resource advantages to drive rural industry and economic development onto the fast lane, and boost rural development and revitalization.

The rural market now has huge room for development and has become a "blue ocean" for major e-commerce companies. Major e-commerce companies are also accelerating the construction of platforms and systems in rural areas. E-commerce platforms Alibaba, JD.com and Suning are domestic A typical representative in the e-commerce market.