In addition, data from the Ministry of Commerce shows that Alibaba’s “Thousand Counties and Ten Thousand Villages” plan has covered about 30,000 villages in 700 counties, with more than 30,000 partners, JD has recruited 300,000 rural promoters, and Suning has accelerated the localization process. More than 10,000 service points.
"In the changing pattern of the Internet industry, urban e-commerce has become saturated, major e-commerce companies have begun to seize the rural market, and rural e-commerce companies that are developing slowly have also begun to receive attention." Cao Lei, director of the China E-commerce Research Center, told reporters from China Sankei Shimbun Said that although the rural commercial ecology has its complex side, its sufficient development potential is even more bright.
Hong Tao, a professor at the School of Economics of Beijing Technology and Business University and dean of the China Food (Agricultural Products) Safety E-commerce Institute, said in an interview with a reporter from China Sankei Shimbun that rural e-commerce has developed rapidly since 2014. Infrastructure, platforms (online and Offline), the continuous improvement of technology, the emphasis on the excavation of ecological products, and the support of national policies are important reasons for the great achievements of e-commerce in rural areas.
It is worth mentioning that Hong Tao believes that the development of rural e-commerce in recent years has not only formed a "new retail" trend of high-quality products and good products in the countryside, but also continuously opened up new links for rural products to enter the city and "direct supply and direct sales". . At the same time, the e-commerce platform began to focus on the establishment of two major online and offline platforms for interaction, focusing on the excavation of ecological products and tourism resources, working hard on the quality and brand building of new agricultural products, and promoting poverty alleviation in the industries where the products are located. For example, officials from the Ministry of Agriculture recently publicly praised the "Luochuan Apple" industrial poverty alleviation model of rural e-commerce, and used it as an example to promote it nationwide.
