Rural e-commerce accelerates the layout to boost rural revitalization

2020-08-03 00:53:59 Author: easyya.com


In fact, e-commerce is already on the way to boost rural economic development. The social e-commerce platform Pinduoduo has helped Miaojia Village, Huayin City, Shaanxi Province sell 15,000 jin of Shaanxi walnuts and 1 million jin of Zhongmu garlic in five days, and help poor villages in Shaanxi open an online store and sell 700,000 red dates. The local people solved the dilemma of difficult sales and poor sales.


As a targeted poverty alleviation project of rural Taobao, Aksu apples produced in Xinjiang sold 1.7 million catties on Tmall in just 12 hours. In addition, the 20 types of agricultural products jointly sold by Cuntao and Tmall had a turnover of 450 million yuan on the day of Double Eleven.


Within 10 hours of "Double Eleven" this year, villagers in Wanganji Village, Heze City, Shandong Province sold more than 4,000 four-piece bed sets, worth about 5 million yuan. Heze, an underdeveloped urban area in Shandong, is relatively backward in rural areas, and rural e-commerce directly promotes the development of poor areas.


Lecuntao is also actively working on the rural market during the "Double Eleven" period, launching a model of combining offline and online, combining black rice in Gaoling Township, passion fruit in Longwan Township, and original beans from various towns and towns. The town’s woven straw hats and other special agricultural products were sold. From November 11 to 12 this year, Lecun Tao was in Duan, Guangxi, achieving online and offline sales of agricultural products and handicrafts of more than 80,000 yuan.


Indeed, e-commerce has also made many achievements in promoting poverty alleviation and poverty alleviation in rural industries. The data shows that the online sales of e-commerce in comprehensive demonstration counties in rural areas are growing well. The 756 e-commerce integrated demonstration counties in rural areas achieved a total online retail sales of 25.960 billion yuan, accounting for 30.68% of the rural online retail sales. Among them, the online retail sales reached 11.872 billion on the day of Double Eleven, an increase of 88.21% year-on-year.