Previously, Tmall launched a series of innovations including store pickup, store delivery, and online and offline integration, which brought new business opportunities for traditional brands. On Double 11 this year, the scale of new retail has further expanded. Among them, 50,000 stores of 300 apparel brands have achieved online and offline connections with Tmall. The number of store services has increased by 235%, and omni-channel transactions and orders have doubled last year.
Lingzhi Group announced that it had sold over 100 million in one minute after the start of Double 11 on Tmall, and its daily sales exceeded 1 billion. Bright transactions have also brought a large number of orders and passenger flow to Lingzhi offline. It is reported that Lingzhi Group's omni-channel transaction volume, including store pickup and store delivery, reached 173% of the whole day last year. This year, more than 500 UNIQLO stores across the country have supported Tmall order placement and store self-pickup services. By 5 pm on Double 11, the transaction volume had reached 4.5 times that of last year's full-day all-channel transaction.
Tmall has also promoted a series of international high-quality products into China. Washington State apples, Seattle cherries, and Alaska king crabs have been popular among Chinese consumers in recent years. A large number of high-quality U.S. agricultural products enter China on the "high-speed rail" of China's e-commerce, which not only meets the needs of China's consumption upgrade, but also increases U.S. jobs and taxes, and helps U.S. small and medium-sized enterprises to share the global dividend.
In this regard, the "People's Daily" praised in the commentary, "As my country's supply-side structural reforms are deepened, the consumer market is undergoing qualitative changes: in the circulation link, online and offline integrated development; in the production link, goods and services are synchronized. Upgrade, these new supplies stimulate the desire to buy and make people more willing to open their pockets." "The Internet not only gave birth to new business forms and models, but also brought many traditional industries back to life. All walks of life are playing the role of informatization in improving total factor productivity and promoting the deep integration of the Internet and the real economy. Nowadays, many production workshops are just like It is a big data factory, where orders are received, production arrangements, and logistics are all processed with information technology. Machine substitutions are accurate and efficient."
