A highlight of JD.com this year is the application of artificial intelligence technology in the supply chain, warehousing and distribution. According to reports, after the first delivery of the drones independently developed by JD.com this year on "JD.18", JD.com's unmanned vehicles will start trial delivery for the first time during the "Double 11" period. UAVs and unmanned vehicles will also be delivered. Will be unveiled during the "Double 11" period.

In addition to the above three unmanned intelligent products, Ma Song, vice president of JD.com’s research and development, said that during the "Double 11" period, JD.com also carried out complete intelligentization from smart stores, JIMI unmanned customer service, smart marketing, and smart supply chain. Commercial layout.

"In general, consumers will have higher and higher requirements for the'Double 11' shopping experience, and quality shopping will be a major trend in the future online shopping market." Zhao Zhenying told the author that the initial rise of the online shopping market is a typical bad currency expulsion The good currency market, as the online shopping market continues to develop, the city's bad currency driving out good currency will gradually improve. "The current market is in a situation where the phenomenon of bad money driving out good money is gradually weakening. Consumers are slowly beginning to realize factors such as service quality, product brand, and product quality during online shopping. If the online shopping experience is not good, in one case Consumers will rush to online shopping platforms that have guaranteed product control and good service quality. In another case, they will return to offline shopping."

 He also believes that the "rational consumption" proposed by JD.com and other e-commerce platforms are a propaganda point for differentiated competition. Whether it can really guide consumers to gradually realize rational consumption through a series of JD. Need to wait until the market test.